i've been there
I was running a shop that looked successful on the outside—but inside, something felt misaligned.
I poured my heart into it, but still found myself wondering: Is this really how it’s supposed to feel?
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Over time, I unraveled old patterns, released inherited expectations, and rebuilt from a place of clarity, nervous system awareness, and truth.
I took the long way. You don’t have to.
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Now I guide retailers like you to create a business that reflects who you are—rooted in values, built with intention, and designed to support your energy, your creativity, and your ability to receive.
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Because when your business is aligned, everything flows differently—sales included.
bridging soul work & strategy
soul work, is the ongoing practice of coming home to who you truly are—beyond the noise, the conditioning, and the expectations.
It lives in your values, your energy, and your body.
It asks: Can your nervous system hold the version of success you desire?
This kind of clarity doesn’t come from doing more.
It comes from getting still, asking better questions, and letting your body feel safe enough to receive the answers—and the growth.
strategy, is how you bring that clarity into action.
It’s how your values show up in what you sell, how you price, and how you lead.
It doesn’t restrict your freedom—it creates it.
When soul and strategy align, business gets lighter.
Decisions feel easier. Money flows with more ease.
And success becomes measurable, not just felt.
the invitation
A 10-week experience to align your business with your values, energy, and capacity.
Through 13 live lessons, one pre-recorded workshop, and four foundational pillars, you’ll gain tools to make confident decisions, curate with clarity, and build systems that actually support the way you want to work.
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This isn’t about doing more—it’s about doing it differently. With presence. With purpose. With enough space to hear yourself again.
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This is for the retailer who…
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Wants to grow their capacity to receive—sales, support, and success
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Craves structure that supports your energy—not drains it
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Is ready to release scarcity and root into enoughness
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No longer wants to guess what’s “right”—and is ready to choose what’s aligned
nervous system work
The clarity of your mind, the steadiness of your leadership, the ease in your decisions—it all begins with how safe you feel in your body.
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What often gets labeled a money block is really a safety block.
And when your nervous system feels safe to receive, earn, and expand—sales begin to meet you there.
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This work helps you recognize when you’re operating from fight, flight, or freeze—so you can shift into calm, clarity, and aligned action.
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You’ll learn to:
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Expand your capacity to receive more—creatively, financially, and emotionally—without burning out
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Identify when you’re operating from fight, flight, freeze—or force
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Use tools like breathwork, grounding, and EFT to regulate in real time
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Recognize and shift the limiting beliefs that keep you looping in patterns
guest presenter
ERICA CORDEIRO
Erica is a certified life coach (TMLCS), trauma-informed breathwork facilitator, and intuitive mentor. Her work blends practical tools with deep inner work to help you move through what’s holding you back—so you can create a life that truly feels like yours. Whether she’s guiding you through breathwork, mindset shifts, or self-trust practices, Erica brings a grounded, honest approach to healing that doesn’t require a couch—or a crystal collection.
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the power of products
This is your money-maker.
Your product collection is where values meet value—where creativity becomes currency.
It’s not just what you sell. It’s how you receive.
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In this pillar, we go beyond trends to curate a product mix that reflects your energy, pricing confidence, and long-term vision.
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What you choose to sell, how you price it, and how you show up to share it—it's all connected to what you believe you're worthy of receiving.
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We’ll explore:
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How to source and select products that reflect your brand’s mission
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Pricing and promotions that honor your worth and your customer’s experience
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The nervous system’s role in selling—so you market from clarity, not pressure
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Shaping a signature look that makes your shop memorable and magnetic
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Your collection tells a story. Let’s make sure it reflects the business you’re truly here to build.
supportive operations
When your systems are aligned with your values and your nervous system, they don’t box you in—they hold you up.
This pillar is about creating operations that feel like a deep exhale—not rigid, but supportive. The kind that give your creativity, leadership, and team space to grow.
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You’ll learn to:
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Manage your inventory and margins with clarity—so you stop leaking money and start maximizing every season
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Streamline your backend so you stop guessing and start leading with confidence
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Hire in alignment with your vision—not just to fill roles, but to support the way you want to lead
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Clarify your brand culture so your shop feels as good behind the scenes as it looks on the outside
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Structure doesn’t have to be stressful.
The right systems create space to breathe—and space to thrive.
energy & expansion
Your personal energy—the body and presence behind your brand—sets the tone for everything.
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This pillar helps you lead from a place of clarity, calm, and capacity—and opens the door to sales and opportunities that arrive with more ease and less forcing.
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Together, we explore how seasonal rhythms, intuitive tools, and self-awareness can support aligned decision-making—not as a rulebook, but as a reflection.
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You’ll explore:
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How to work with seasonal energy to plan, pivot, and pause when the opportunity is there.
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A gentle introduction to Human Design from Cohort 1
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A taste of the Gene Keys’ Branding Sphere to refine your voice and message
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Ways to align your marketing and messaging with your energetic capacity
This is where business becomes embodied.
Where structure meets soul—and your presence becomes your most magnetic asset.
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“Ooh, at first I didn’t know if this applied to me when you were talking about astrological energy… but ever since then, it’s crazy how much I pay attention to it—and it’s helping me be more intentional in my business.”
— Suzi
guest presenter
NATLIE NEAL
Meet Natalie Neal — brand designer, creative strategist, and founder of Naturally by Design. Natalie helps entrepreneurs and small businesses create brand experiences that feel aligned, intentional, and true to who they are.
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Natalie brings together years of strategic insight with a soulful, personalized approach to design. She blends visual storytelling with tools like Human Design, Gene Keys, and astrology to help clients express their essence clearly and confidently.
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She recently led the Purple Rose & Co brand refresh, helping the shop reconnect with our roots and evolve into a more grounded, authentic expression of our mission.
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Natalie’s work goes beyond logos and colors—it’s about building brands that are felt, remembered, and trusted.
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Natalie will be offering an optional a la carte mini brand expression in addition to her guest appearance here. This will be tailored specifically to you based on your unique Gene Keys Sequence. An email to sign up will be sent sometime after purchase.
when you say yes to this work
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You stop leaking time, energy, and money.
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You make decisions that feel calm, confident, and rooted in what truly matters.
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Your systems begin to support your creativity instead of stifling it.
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You price with confidence. You sell with ease. You speak with clarity.
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You finally build a business that supports your life—not the other way around.
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Your goals feel within reach—because they’re aligned, not forced.
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Your team reflects your vision—and supports your evolution.
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This is what becomes possible when you say yes to yourself.
schedule
April 3rd - June 5th. 10 weeks. 14 Live Lessons. 60-90 mins each.
*these times could change and notification will be sent
WEEK 1
April 5th 2pm EST. 90 mins
WEEK 5
May 1st 2pm EST. 60 mins
WEEK 2
April 7th 2pm EST. 90 Mins
April 10th 2pm EST. 60 Mins
WEEK 6
May 5th 2pm EST. 60 Mins
May 8th 2pm EST. 90 Mins
WEEK 9
May 26th 2pm EST. 60 Mins
May 29th 2pm EST. 90 Mins
WEEK 3
WEEK 4
April 17th 2pm EST. 60 Mins
WEEK 7
May 12th 2pm EST. 90 mins
NO LIVE CLASS
pre-recorded workshop
WEEK 8
May 22nd 2pm EST 60 mins
WEEK 10
June 2nd 2pm EST 60 mins
June 5th 2pm EST 60 mins
imagine building a retail business...
Where money flows in aligned ways.
Where the decisions you make feel calm and rooted.
Where your space reflects your truth—and invites others into it.
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A business built on values, not urgency.
Where systems lift you up instead of boxing you in.
Where creativity thrives—and money follows presence, not pressure.
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Where your team reflects your vision.
Where your goals feel personal, grounded, and fully yours to claim.
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Imagine building a business that supports your life—not the other way around.
This isn’t just possible. It’s available.
And it begins with choosing a new way forward.
About Kim
I’m Kim Reed—entrepreneur, educator, and co-owner of Purple Rose & Co. But more than that, I’m someone who believes life and business should actually feel good. I help retailers build businesses that align with their values, host The Wilde Rose Podcast, where I dive into meaningful conversations about intentional living, and explore what it really means to create a life and work that feel true to who you are.
Through my course, Intentional Retail, I guide shop owners in cutting through the noise and building businesses that not only grow but also bring them joy. Whether I’m talking strategy, self-discovery, or the power of simplicity, my work is all about getting to the root of what works—so you can create with clarity and lead with purpose.
When I’m not deep in conversation or dreaming up new ideas, you’ll find me wandering the forest, reimagining what’s possible, and proving that intention changes everything.
faq
THIS IS NOT COPY AND PASTE
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What makes for a truly authentic & abundant retail business is your special recipe. Expecting to copy a successful businesses model exactly is a recipe for disaster and I do not feel that aligns with the integrity of you. I will be discussing trade shows and ways of obtaining products but I will not be sharing a list of vendor names or proprietary resources.
THIS IS NOT A STARTER PACK
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The information in this course is very useful for new business owners or those seeking to open a retail business, however it does not provide information regarding securing capital, lease negotiations, money management (CPA, taxes, investments), website management, or any other components in that realm.
LIFETIME ACCESS
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Payment includes lifetime access to both this Live Cohort and the 2024 Cohort files and guest appearances.
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Lifetime Access to the Intentional Retail Facebook community
PAYMENTS & SUCH
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I have pay in full and payment plan options.
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There are no refunds.
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Scholarships are available for a select few. Email for information.
SCHEDULE
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Course begins Thursday April 3rd at 2pm EST.
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Calls are on Mondays and/or Thursdays at 2pm EST lasting 60-90 mins.
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There will be a break week April 21st.
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Course ends on Thursday June 5th
ready to join us?
You didn’t build your business to feel boxed in by it.
You built it because you had a vision—something meaningful you wanted to bring into the world.
This is your invitation to return to that vision.
To lead from alignment, not exhaustion.
To grow without betraying your body, your values, or your creativity.
You don’t have to burn it all down.
You don’t have to do it alone.
You just have to say yes to doing it differently.
If something inside you knows it’s time—even quietly—I’d love to walk this next season with you.
OUR SHOP
Purple Rose Home was started in 1997 by my mother, Vic. After twenty years in corporate retail, she decided to take a big risk and open a shop of her own. In 2005 I joined my mother as her partner and for the next 2 decades, we grew in ways I never thought possible. Introducing our first e-commerce site in 2005, Facebook lives, Instagram and influencers, and that Farmhouse mania that took us all the way through the pandemic. Together we took the shop to new levels and continue to do so today because we love what we do!
ADDRESS
140 Main St
Northborough, MA 01532
